envelopes, business cards all match. And if you ordered something from them, the invoice and the statement youÆd get at the end of the month would match too. Perfectly. HereÆs another reason to take a little time to look at big corporationsÆ identity packages: you can use what they do to create an identity for your own small business. What they do works, and they do big business, so if you want to do big business too, why reinvent the wheel? Copy what theyÆve done. No, I donÆt mean you should copy another companyÆs logo. Just copy the way theyÆve done things. Take their ideas and use them. You probably donÆt have the luxury of spending the amount of dollars a big corporation does on their identity. In fact, they sometimes spend millions on their corporate identity. So how do you get a professional look at a small business price? You can do it yourself or you can hire a design professional to do it for you, sometimes at minimal cost, or even free. HereÆs one idea. You can sometimes find good student graphic designers whoÆll design your logo for you in exchange for allowing them to put it in their portfolio. In any case, if they do charge you a fee, it will be a whole lot less than what a professional graphic designer would charge. Besides itÆll feel good to be helping a ôpoor studentö. So, why should you have a small business identity package? WhatÆs in it for you? If you do it right; if you have a corporate identity package that looks professional, is of high quality, has a consistent logotype, and matches perfectly, youÆre going to look just like the big guys even if youÆre the smallest business in town. And if you look like the big guys, you just might have a chance to play with the big guys. And what if, just what if, your corporate identity package helped you, even just a little, to realize the dream you had of someday owning a big business when you started your small business? Title: Will People Really Read Your Small Business Web Site? Word Count: 1329 Summary: Would it surprise you to know that most web site users wonÆt really read your web site? ThatÆs what Jakob Nielsen and John Morkes found in a 1997 study that 79% will scan your web site, and only 16% read it word for word. And there's more. How should you write your website copy to get the best chance of it being read? Keywords: small business web site, web site copywriting, how to write content for your website Article Body: You may have spent quite a bit of time designing
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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